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Digital Marketer

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Job Type
Direct Hire
Jul 03, 2017
Job ID
Digital Marketer
Position Overview
The Web Marketing Specialist will participate in creating and implementing marketing campaigns and digital communication materials, implementing content and strategies, and ongoing monitoring of marketing analytics for our clients US marketing department; including US, Canada, Latin America and Brazil.  Will play a key role in the inbound marketing efforts with goal of driving better customer engagement and lead generation. They will help with the production of robust website content that embodies the company’s unique tone of voice and mission.
Position Holder is Accountable For:
• Create and implement marketing communication materials
• Maintain high professional standard for all produced work
• Can work and influence others
• Have an attention to detail and ability to integrate input from others from conception through         completion of project
• Creative ability – able to translate marketing concepts into innovative, targeted & appropriate finished
   design/marketing pieces
• Ability to effectively utilize marketing automation software and website CMS (Episerver)
• Initiative to follow-up on pending issues and prioritize assigned work
• Strong interpersonal skills; utilizing positive reinforcement and teamwork
• Effective oral, written and telephone skills
• Contribute to the creation and management of website content, that include product on e-commerce engine
• Help create multi-step campaigns with marketing automation software called Eloqua. Help build digital assets within marketing automation software, such as emails, landing pages, and forms in order to support campaigns and programs
• Assist with management and analysis of digital paid advertising, including Google AdWords, Bing Ads, and paid social ads
• Produce and schedule social content that articulates our Clients unique voice on Facebook, Twitter, LinkedIn and YouTube
• Identify opportunities for website optimization that increase users, conversion and/or drive revenue
• Provide website and social analytics reporting using Google Analytics, and then have the ability to analyze results and make recommendations
• Maintain marketing team Editorial Calendar and Intranet Workspace
• Manage marketing team internal asset management tool
·         2-5 years of digital marketing experience
·         Experience with website Content Management Systems required; E-Commerce platforms preferred
·         Experience with marketing automation software preferred (Eloqua, HubSpot, Marketo, other)
·         Experience with email marketing software
·         Experience with social media marketing for brands within B2B environment preferred
·         Proficient in Google Analytics, MS Office and Adobe Creative Suite
·         Experience with inbound marketing, such as SEO and PPC/SEM preferred, including paid social ads
·         Knowledge of HTML, CSS and video editing a plus